Befitting Rebrand And Entry Into Ibuka Marks Growth Story

Pomp and color, celebrations galore, and a sheer time of joy is what ushered in the celebrations that marked 20 years of Optiven’s existence. The date for the event was the 29th of April 2021 with the venue being the Nairobi Serena at a spectacular event that trended throughout the country under the #OptivenjoinsIbuka.

The event which was attended by thousands of supporters online was also graced by different executives on invitation of the Optiven Group CEO, Mr. George Wachiuri. Speaking when he launched the new identity of the Optiven Group, Wachiuri noted that the journey to what Optiven had become was a true reflection of a spirit of resilience and focus.

He took the opportunity to appreciate the staff, many of whom had been running with the process of the rebranding and launch into IBUKA since November 2020. Wachiuri said, “20 years has been for us as the Optiven family a learning curve to become who we are today. We have learnt the ropes through challenges but have managed to work above and around obstacles to deliver our promises first to our staff and next to our customers.” He added that the journey had birthed a unique culture of focus, diligence, honesty and integrity, all of which define the brand and all it stands for.


Apart from being a pacesetter in the real estate sector, Optiven has over the years been evolving in it’s business model. After 20 years, the company has flexed it’s muscle and is running two successful franchises in the hospitality sector. This move has seen a number of staff coming on board, meeting the larger corporate vision to bridge the gap in the provision of employment opportunities for different households.

Apart from investment in hospitality, Optiven has further increased it’s capacity within the real estate sector by getting into the manufacture of construction materials through Optiven Construction. This has been advised by a need to meet customer expectations and need for quality products during the construction process.

With the growing number of Kenyans keen to build their own homes soon after buying their plots, there is need to provide one stop solutions such as is the case with the Optiven Construction manufacturing site in Kitengela. Overally the company has continued to put it’s best foot forward through giving via the Optiven Foundation.

It is through the Optiven Foundation, that families lives have been transformed through facilitating education, providing mentorship, supporting the older generations, environmental initiatives and partnering for better society.

And the celebration of 20 years was the culmination of all that has happened over the years to make Optiven Group a force to reckon with. The new identity will now catapult Optiven and direct it towards the objective of entering into the Nairobi Securities Exchange – a major milestone for the vision of the founders.

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