What are cookies?
Cookies are small pieces of text used to store information on web browsers and allows the website to recognize you and make your next visit easier. They also make the website more useful to you and allow OPTIVEN to serve you better and more efficiently by personalizing your experience on our site.
What are cookies used for?
When you visit our website, we use the following categories of cookies on the Website:
- Essential/First party cookies – They are called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.
- Analytics cookies – They track information about visits to the OPTIVEN website so that we can make improvements and report our performance. We collect information about how visitors use the Website, which site the user came from, the number of each user’s visits and how long a user stays on the Website.
- Functionality or Preference Cookies – During your visit to the Website, cookies are used to remember information you have entered or choices you make while using our services. They also store your preferences to optimize your use of the website. These preferences are remembered, through the use of the cookies, and the next time you visit the Website you will not have to set them again.
This information is used for statistical purposes only and it is not OPTIVEN’s intention to use such information to personally identify any user.
How cookies are used:
- Online analytics – We may use web analytics services such as those of Google Analytics. These services help us analyze how users use the website, including by noting the third-party website/applications from which you arrive. The information collected by the technology will be disclosed to or collected directly by such service providers, who use the information to evaluate your use of the services. We also use Google Analytics for certain purposes related to online marketing, as described in the following sections.
- Advertising and other targeting purposes – We work with website analytics and advertising partners, including but not limited to Google, Facebook, Linked-in, Twitter, Instagram, Google Double Click etc., to deliver OPTIVEN advertisements on third party publisher websites.
These partners may set cookies on your devices’ web browser. Cookies allow our partners to recognize your computer so that the ad server can show you OPTIVEN advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using OPTIVEN services. In this way, ad servers may compile anonymous, de-identified information about where you, or others who are using your computer, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to the OPTIVEN website.
This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows OPTIVEN to optimize the performance of our advertising campaigns and the usability of our website. In other words, we use analytics data in concern with data about our online ads that have been shown using the solutions such as Google, Facebook, Linked-in, Twitter, Google Double Click, InMobi, AdSense, SenseDigital, Lead Bolt, Paisa Bazaar, Magic Bricks, Prop Tiger etc., for Advertisers, or other online advertising networks. By doing so, we can understand how anonymous users interacted with our /applications after seeing our ads.
- Most browsers allow you to control cookies through their settings preferences. However, if you choose to turn off these cookies you will still see advertising on the internet but it may not be tailored to your interests.
- There are a number of ways you can manage what cookies are set on your devices. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our website.
- The browser settings for changing your cookies settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the ‘Help’ option in your internet browser for more details.