The real estate sector has experienced a lot of growth over the past years. With the growth of  the economy and growth of middle class we have been able to see the real estate sector grow as well.  Technology has played a pivotal role in reshaping the way the real estate industry operates.  Real estate has been slow to adapt technology however we can no longer ignore how  technology will be able to change what we do and how we operate. To experience exceptional growth in Real estate it is key to adopt technology to drive change and drive growth.

Below are some key ways technology has impacted Real estate.

AI – ChatBots

The Launch of ChatGPT took the world by storm. Right now, AI is integrated into how we  work and how we connect with our customers. Real estate companies can utilize AI by tapping into chatbots. Chatbots provide customer support, answers to commonly asked questions, schedule site visits and provide information about properties for sale. This information all depends on the information you configure your chatbot to give. By having a conversation with potential customers and giving them the necessary information Chatbots can be a good source of leads. Optiven has a chatbot dubbed Amani that works as a digital property advisor and gives customers information 24/7.
Click on this link to interact with Amani:

Virtual Tours

Virtual tours have emerged as powerful tools for selling property. This technology gives potential buyers the opportunity to have a realistic look and feel and experience of a plot of land or a house without even going to the ground for an actual site visit. This technology has been beneficial to customers living in the Diaspora or during the age of covid, enabling them to view property at their convenience. Optiven has incorporated this technology on most of our Projects. To view our virtual tours, interact with Amani and take a tour of our properties:


Enterprise Resource Planning systems play a crucial role in the real estate sector, by integrating business processes into a unified platform an organization is able to monitor its  business from end-to-end. These systems provide a centralized platform to manage business operations. They automate the finance process leading to better decision making and compliance. ERPs as well facilitate effective management of projects by providing tools for planning, scheduling and resource allocation. This helps the organization meet deadlines and deliver their promises to customers on time. An ERP ensures that data is placed in a centralized location and not in silos.


Some organizations may choose to incorporate this with their ERP or have it as a separate entity all together. A CRM is key in managing customer relationships. The system centralizes customer information and helps the organization understand its customers, this helps the organization personalize interactions and deliver exceptional customer experience. Something as simple as remembering your customer’s birthday or updating them on the progress of things such as value additions is key to a better relationship and loyalty. CRM as well provides tools for lead management, opportunity tracking and managing sales. Real estate companies can leverage the data on the CRM to segment its customers and send them targeted campaigns effectively. This in turn improves sales and revenue generation of the organization.

Data Protection

As real estate companies focus on adopting technology to boost growth it is important to ensure that your customers data is protected from misuse. Optiven is committed to protecting our customer’s data. To know more what safeguards, we have in place click on this link:

As other sectors keep evolving it is key for the real estate to evolve a s well and adopt new ways of doing things and automate business processes. The above pointers are just some of the important ways that technology can play a role in the real estate sector.

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