Optiven Group, the award winning real estate firm in Kenya has now emerged one of the leading Super Brand in East Africa. This is according to a recent market survey conducted and presented by Super Brands East Africa, the independent authority and arbiter of branding.
Significantly, Optiven was ranked Number 68 out of the 1000 shortlisted Leading Super Brands across other industries in East Africa. The Group has also emerged Number 4 in the general (inclusive of homes) real estate industries.
Indeed, as one wise entrepreneur put it, a brand is a story unfolding across all customer touch points. “As a Super brand, Optiven Limited has established top reputation in its real estate market segment and in the East African market as a whole. The brand has offered to the public, appreciably tangible benefits in comparison to its competition, with the public greatly appreciating the value of its great services,” says Optiven Group’s CEO George Wachiuri.
Over the years, the Company has won several top awards, among them the popular Top 100 Mid-sized Award where the Company was crowned the Best & Overall Company in all the Top 100 Mid-sized Companies in Kenya 2014/2015 by KPMG/ Business Daily. During the same year, Optiven was crowned the Best Property developer in Kenya by Lamudi.
Others include the COYA (Company of the year Award) where the company was awarded the Best & Overall Company in Kenya in Customer orientation & marketing by KIM- OPI (Organizational Performance Index.)
Superbrands is the largest independent expert on branding and currently identifies and pays tribute to exceptional brands in over 88 countries globally. It is running its programme for the fifth time in East Africa. This approach coupled with the judgment of the Independent Council of Marketing experts makes this year’s exercise very exciting once again.
This latest development has not come as a surprise though. Optiven Group is well known real estate pacesetter in Africa and an award-winning brand that was crowned the overall winner in Top 100 Mid-Sized Companies Survey, 2014/2015 by KPMG and Nation Media Group. Optiven was also crowned the Best Company in Customer Orientation & Marketing in Kenya (COYA AWARDS) – 2015.